Satnav firm announces Apple deal
Posted by James Cox on Tuesday, 12 Jun 2012, 17:58 in Technology
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Satnav manufacturer TomTom has revealed that it has signed a deal to provide Apple with map data.
The American technology giant has been using Google Maps on its mobile devices since the first iPhone was launched back in 2007. This deal will see it use TomTom’s experience to create its own mobile mapping service in-house.
A statement posted on TomTom’s website this morning said: “TomTom has signed a global agreement with Apple for maps and related information. No further details of the agreement will be provided.”
Drivers have become increasingly reliant on cheap or free mobile navigation software which can be used on devices such as Apple’s mobile products, resulting in stiffer competition for satnav companies such as TomTom and Garmin. But today’s announcement proved to be good news for the Amsterdam-based company, which saw its share price increase by more than 14 per cent on Tuesday to 3.74 euros by late afternoon.
Apple’s new mapping system will be linked to the firm’s voice assistant, Siri, allowing drivers access to voice navigation and ask for directions while on the move.
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